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Privacy Policy

Last updated: 26 August 2026 · iDirect Marketing Pte Ltd, Singapore

iDirect Marketing Pte Ltd ("we", "us") is committed to protecting your personal data in accordance with the Singapore Personal Data Protection Act 2012 ("PDPA"). This policy explains how we collect, use, disclose, and safeguard personal data when you use our website and AI voice agent services.

1. Personal data we collect

We may collect records of your interactions with us, including chat messages and voice interactions with our AI assistant. When you agree to use the chatbot, we also collect the IP address, country derived approximately from that IP where available, browser user agent, device category, platform, preferred language, timezone, screen and viewport dimensions, referring page, and campaign parameters. If you later request follow-up, we may collect your name, contact number, email address and company details.

2. How we use your data

We use personal data to answer and follow up on enquiries, recognise repeat enquiries from the same browser, understand technical compatibility and enquiry sources, prevent abuse, schedule and deliver consultations, provide and improve our AI services, send service updates, and — where you have consented — share marketing communications. We do not sell your personal data.

3. Consent and withdrawal

By providing your personal data, you consent to its collection and use as described here. You may withdraw consent at any time by contacting our Data Protection Officer; we will process withdrawals within a reasonable time as required by the PDPA.

4. Disclosure and transfers

We may share personal data with service providers (e.g. hosting, CRM, and telephony providers) bound by confidentiality obligations. Where data is transferred outside Singapore, we ensure a standard of protection comparable to the PDPA.

5. Protection and retention

We apply reasonable security arrangements to prevent unauthorised access, collection, use, or disclosure of personal data, and retain it only for as long as necessary for business or legal purposes.

6. Access and correction

You may request access to or correction of your personal data held by us. We will respond as soon as reasonably possible and in accordance with the PDPA.

7. Contact — Data Protection Officer

For any questions, requests, or complaints regarding personal data, contact our Data Protection Officer at dpo@idirectmarketing.sg.

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Terms of Service

Last updated: 26 August 2026
1. Acceptance

By accessing this website or engaging our services, you agree to these Terms of Service. If you do not agree, please do not use the site or services.

2. Services

iDirect Marketing Pte Ltd provides AI voice agent and automation solutions. Specific deliverables, fees, and timelines are set out in individual proposals or service agreements, which prevail over these terms where they differ.

3. Acceptable use

You agree not to misuse the website or services, including attempting unauthorised access, transmitting unlawful content, or using our AI agents for purposes that breach Singapore law (including the Spam Control Act and Do Not Call provisions of the PDPA).

4. Intellectual property

All content on this website — text, graphics, logos, and software — belongs to iDirect Marketing Pte Ltd or its licensors and may not be reproduced without written permission.

5. Disclaimers and liability

The website and services are provided "as is". To the maximum extent permitted by Singapore law, we exclude implied warranties and are not liable for indirect or consequential losses. Nothing in these terms excludes liability that cannot be excluded under law.

6. Governing law

These terms are governed by the laws of the Republic of Singapore, and disputes are subject to the exclusive jurisdiction of the Singapore courts.

7. Changes

We may update these terms from time to time; continued use of the site after changes constitutes acceptance. Questions: hello@idirectmarketing.sg.

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Cookies Policy

Last updated: 24 August 2026
1. What cookies are

Cookies are small text files stored on your device when you visit a website. Similar technologies include local storage and pixels; we refer to all of these as "cookies".

2. How we use them

After you consent to submit a chatbot enquiry, we set a first-party, pseudonymous cookie for up to 180 days. It helps us recognise repeat enquiries from the same browser and does not contain your name, email address, phone number, or raw database identifier. We may also use analytics cookies to understand website usage where permitted.

3. Managing cookies

You can block or delete cookies through your browser settings at any time. Deleting the chatbot recognition cookie means a later enquiry will appear as a new browser. A shared browser may be used by more than one person, so browser recognition is not treated as proof of identity.

4. Third-party cookies

Some cookies may be set by third-party services we use, such as analytics or embedded media providers. These providers process data under their own privacy policies.

5. Contact

Questions about this policy: dpo@idirectmarketing.sg.

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